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The
Best Gift You Can Ever Buy For Yourself:
A Business of Your Own!
By:
Richard Parker: Author of
How To Buy A Good Business At A Great
Price ©
It’s
amazing how we see an immediate increase
in our business right after the December
holidays and the day after every long
weekend. The former may be many “New
Year’s Resolutioners” as I call them,
and the latter is because most people
dread the thought of going back to their
job after an extended weekend. So, let’s
pretend it’s the holidays right now, and
sing to yourself: “All I Want for
Christmas is a....... business of my
own…”
If you
have any desire to be in business for
yourself, then now’s the time to make
your move! In fact, there has never been
a better time to take that step. So this
year, buy yourself the greatest gift of
all – a business of your own!
Over the
past year, I’ve met and spoken with
thousands of people worldwide who have
reached the point where they’ve said:
“enough is enough!” Most hate their
jobs. They are terribly uncertain about
the future. They’re tired of busting
their butt with little or no thanks and
they’ve finally realized that
controlling their own destiny is what
they truly want from their career.
The
market itself for entrepreneurs is
exploding, regardless of what the
so-called “experts” may say about the
economy. In prior times, when mass
layoffs took place, displaced workers
simply adopted the strategy of looking
for another job. Unfortunately, jobs are
not plentiful today. If you’ve spent
anytime looking for a job, you know how
frustrating, humiliating and
time-consuming the process can be, with
no results.
If you
are one of the lucky ones to still be
employed, instead of waiting around for
your company to let you go because they
had one bad quarter and now want to save
their way ahead at your expense, take
control of your future and fire your
boss!! This is going to be YOUR year!
I can
assure you from my own personal
experience that, if you have the desire
to be your own boss; it’s something that
is within your reach. Moreover, with a
few right moves, you’ll accomplish your
goal within six months or so.
The Best Investment You Will Ever
Make
When buying a business, you can and
should expect to make at least 25%–33%
return on your cash investment. Plus,
you will have the opportunity to produce
a steady personal cash flow, and you’ll
be building value that will pay you
handsomely when the day arrives to sell
the business.
Many
people wrongly believe that acquiring a
business is a risky investment.
Personally, I think that putting your
fate in someone else’s hands has a heck
of a lot more risk to it. While there is
some inherent risk buying a business,
much, if not all, can be eliminated
simply by doing your research beforehand
on any business you consider purchasing.
Do
Something
It’s funny, but “The New Year’s
Resolutioners” are typically people who
said the same thing last year and most
probably will do so again next holiday
season. My father-in -law has a better
name for them: he calls them: “gonnas”…
they’re ‘gonna’ do this, they’re ‘gonna’
do that, yet another year passes and
they do nothing.
Don’t
join that crowd; it’s a one-way ticket
nowhere. You can set everything in place
to right now and, with a few simple
steps, you’ll be on your way:
Step One: Educate Yourself – no
matter what type of career you have,
nothing you’ve ever done has
prepared you for this process. Even
if you’re in charge of corporate
acquisitions, you’re now playing
with your money and future and it’s
a whole different mindset. Many
people wrongly confuse their
confidence to run a business with
their inexperience to buy a good
business. As such, devour as much
information as possible about buying
a business. Personally, I am biased
about how you can become a business
buying expert so please excuse this
shameless plug for my course How To
Buy A Good Business At A Great
Price© at http://www.diomo.com.
Truthfully, it’s an incredible tool,
so check it out. Regardless, you
must get educated!
Step Two: Take the time to
properly assess your strengths and
weaknesses. Take an honest inventory
of yourself. Your goal is to buy the
right business. The guiding
principal is this: “whatever it is
that you do best must be the single
most important driving factor of any
business you consider purchasing”.
Don’t try to be something you’re
not. It’s fine to learn a new skill
when you’re working for someone, on
their dime, but not at your expense.
Step Three: Put together your
“laundry list” of what you want in a
business. Be specific. Don’t say: “I
want it to make a lot of money” -
instead, identify the
characteristics it must have. For me
it’s simple. Any business I buy must
be: sales/marketing-driven, contain
an element of exclusivity (either in
product or territory), have high
margins (I don’t want to sell a
product or service based on price),
and there must be demand for the
product or service the business
offers (creating demand is way too
expensive). Assemble your five-point
list, and do not stray from it. This
must be the litmus test that you put
every business through. If any
business does not subscribe to your
rules – don’t buy it!
Step Four: Get the word out –
you may not want to tell your boss,
but let everyone else in your circle
know your plans. This serves two
purposes: it will generate leads,
and it will put a little pressure on
you to make it happen.
Step Five: Set a timeline:
sticking to a timeline is critical.
Each year seems to go faster than
the last one. Don’t allow yourself
to be in the same position next
year. Six months from today you
should be in your own business. Take
a blank sheet of paper and write on
it with a big black marker: “I’m
buying a business this year!” Post
it in a place where you will see it
every morning, and if possible,
throughout each day. I would even
suggest that you make it the
personalized message on your
cellular phone.
Step Six: Above all, get into
the game. Search businesses for sale
listings. Don’t get overly
analytical in the early stages.
Arrange meetings at potential
businesses. Don’t be afraid to make
offers.
Step Seven: Enjoy your success!
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